Point of Purchase Merchandising Displays

 

Point of purchase merchandising displays are a great way to increase your brand’s visibility and get more people to buy your products. When shoppers see a POP display, they’ll be more likely to notice your brand and remember it later when they’re in need of something similar.

What is a POP Display?

 

A point of purchase display (POP) is any type of promotional material that’s placed near merchandise. They can be electronic or printed materials, like posters or signs. They can also be physical items, such as a life-sized cardboard product or a pop-up display.

 

When retailers use POP displays, they can expect a number of benefits, including increased sales, better customer service, and more engagement with their customers. However, there are some things to consider when creating these types of marketing materials.

Choosing a Good Location for Your POP Display

 

When creating your point of purchase merchandising display, choose locations that are highly traversed throughout the store. This can be the front of an aisle, a corner, or any other area that shoppers are more likely to pass by and see it.

 

These areas are the perfect place to highlight any key selling points or important information about your product that may not fit well on an aisle shelf. For example, if your product has a unique ingredient or a specific benefit that makes it stand out from the rest, make sure to highlight these on your POP display.

 

The best POP displays are interactive and informative, allowing shoppers to learn more about the product or service that they’re looking for, get more info here. These can include things like videos or photos, as well as text descriptions of the product or service.

 

Using these tools to promote your brand can be a cost-effective way to advertise, as they don’t require a large budget. For this reason, it’s worth experimenting with different kinds of displays to see which ones work for your business.

Where to Put Your POP Display

 

The most popular locations for displaying point of purchase displays are in the front and sides of the aisle, but they can be placed anywhere on the shelves, too. For example, if you’re an ice cream company, you could place a freezer in the front of the aisle, or even on top of the shelves.

 

You can also create free-standing displays that don’t attach to the shelves at all, as long as they are secure enough to prevent theft. They’re often used for demos or education, retail store fixture manufacturers make racks that are used to sell product.

 

A lot of stores use these to display food and beverages, but they can be used for any product that needs some extra exposure or attention from customers. This can be particularly helpful for items that don’t have a big marketing budget, like clothing and accessories.

 

When designing a POP display, make sure to choose quality items that won’t break easily. Also, don’t forget to factor in seasonal and trending items as part of your merchandising strategy. In addition, be sure to keep your POP displays tidy and stocked so that customers can find them quickly and easily. You can get more enlightened on this topic by reading here: https://en.wikipedia.org/wiki/Retail_design.